PonyTail Bows founder, Tracey Currey, came to us with dreams of taking her fledgling business out of her Florida room and into the hands of equestrian retailers worldwide. We leapt into action with a full brand refinement which included a new logo, eCommerce website inclusive of a wholesale portal, engaging retail packaging and increased customer reach via social media.

 

As her company began to grow, we implemented Brand Ambassador programs, wholesale loyalty programs, and retail catalogs to reach more Equestrians nationwide. In less than a year, PonyTail Bows went from having a presence in 25 tack shops within the United States to becoming the most widely distributed brand of Equestrian Accessories and launching product in Canada, the United Kingdom and Australia.