Dress Up. Play Hard. Stand Out.

PonyTail Bows

PonyTail Bows founder, Tracey Currey, came to us with dreams of taking her fledgling business out of her Florida room and into the hands of equestrian retailers worldwide. We leapt into action with a full brand refinement which included a new logo, eCommerce website inclusive of a wholesale portal, engaging retail packaging and increased customer reach via social media.
As her company began to grow, we implemented Brand Ambassador programs, wholesale loyalty programs, and retail catalogs to reach more Equestrians nationwide. In less than a year, PonyTail Bows went from having a presence in 25 tack shops within the United States to becoming the most widely distributed brand of Equestrian Accessories and launching product in Canada, the United Kingdom and Australia.



Corporate Identity

Sales Collateral

Digital Marketing

Social Media Marketing

Affiliate Program Creation

Retail Catalog

eCommerce Web Design

Print Advertising

Product Design

Packaging Design

Tradeshow Display

Product Photography

PonyTail Bows Logo
Retail Cards
Retail Catalog
Retail Catalog Spread
Retail Website Design
Children's Apparel Design
Retail Print Ads
Custom Ribbon Design

Copyright 2018 DiBenedetto/Wiedemann, LLC

*This work was completed by the principals of DiBenedetto/Wiedemann either as subcontractors or while employed at another agency.