MICROJIG is comprised of engineers and manufacturers dedicated to innovating upon woodworking power tool accessories. Prior to our start, Founder, Henry Wang was traveling across the United States demonstrating their flagship product, the GRR-RIPPER to vendors and woodworkers alike at tradeshows.

In 2011, we partnered with MICROJIG growing their presence from 80 US Woodcraft stores to over 700 retailers worldwide, including big box stores Lowes and Menards. We began by creating solid positioning and reimagining their family of brands to reflect the company ethos – Safety, Precision, and Control.

From here, we identified MICROJIG’s customer base and created engaging dealer onboard materials. We continued to introduce the new branding and positioning into packaging, digital marketing initiatives, web design, sales collateral, and more.