Empowering Writers provides instructional tools to teachers, schools and districts to develop and refine writing proficiency in students of all ages, the key to improved reading and comprehension.

Empowering Writers was struggling to onboard new school districts and fill their teacher training sessions. After speaking with Empowering Writers founders, we determined that the brand’s motto “Write. Read. Succeed.” was not properly positioning what they do – Helping educators cultivate successful student writers.

We evaluated the Empowering Writers brand, developing a new tagline which accurately described the company’s role in the educator’s resources market. We then developed a modern, friendly corporate identity package, website, sales collateral, and teaching materials.