Empowering Writers

Empowering Writers

Empowering Writers provides instructional tools to teachers, schools and districts to develop and refine writing proficiency in students of all ages, the key to improved reading and comprehension.

Empowering Writers was struggling to onboard new school districts and fill their teacher training sessions. After speaking with Empowering Writers founders, we determined that the brand’s motto “Write. Read. Succeed.” was not properly positioning what they do – Helping educators cultivate successful student writers.

We evaluated the Empowering Writers brand, developing a new tagline which accurately described the company’s role in the educator’s resources market. We then developed a modern, friendly corporate identity package, website, sales collateral, and teaching materials.


Brand Identity



Web Design

Sales Collateral & Materials

Classroom Visuals

Logo Before and After
Website Design Before and After
Info Sheets

Copyright 2018 DiBenedetto/Wiedemann, LLC

*This work was completed by the principals of DiBenedetto/Wiedemann either as subcontractors or while employed at another agency.