Beltone, one of the largest hearing aid dispensers, came to us looking for a fresh take on traditional newspaper and direct mail advertising.

We honed in on the company’s long history and number of retail locations building trust with their audience. The campaign centered around the enjoyment of life and rewarding feelings which come from improved quality of hearing.


Campaign Development


Print Ad Design

Media Buying

Positioning Statement
Beltone Before and After Print Ads
Full Page Newspaper Ad
Quarter Page Print Ad

Copyright 2018 DiBenedetto/Wiedemann, LLC

*This work was completed by the principals of DiBenedetto/Wiedemann either as subcontractors or while employed at another agency.